Our Approach

We are excited to help bring back life and variety to the mid town district of Rockford. We want to add to the choices currently offered in this revitalization project. We will be remodeling our Café over this next year and bringing in new products and services to help make The Spot a Destination for our customers. We want the Spot to be the obvious choice for Homemade Soups, Fresh Salads and the Very Best Sandwiches around. Our goal is to offer the friendliest, most comfortable atmosphere possible to our customers. We are excited to serve our community with Great Choices, Quality Ingredients, and Prompt Personal Service.

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Meet the Team

Joel and Jennifer Lambert - Owners

Joel has a lot of experience in the restaurant business. He started working as a dishwasher at 13 and steadily worked his way through bussing, waiting or serving customers. When old enough, he moved into the kitchen and learned the art of serving the customer from the back of the house. Soon He was managing at several different locations. Life happened and he moved onto other opportunities that at the time were more lucrative. He currently owns and operates an Energy Brokerage business in Rockford but, has always wanted to own his own restaurant. When the opportunity to acquire The Spot presented itself, Joel conferred with his partner and beautiful wife. Jennifer, works on a family owned seed production farm in Wisconsin. She takes care of customers, dealers, and managers. She excels in customer service, accounting, and logistics. These two make a wonderful team and are excited to grow the Spot into the place to be in Midtown Rockford.


Jessica Jensen


Jessica brings years of experience to the Spot Café. She has run several kitchens and owned her own café in Machesney Park for years. She knows the importance of customer service and satisfaction. Jessica shares the vision of building our business into the place to go for great food, a friendly atmosphere and customer focused service.